Associate Director

Description:

Due to the company's new strategy, exciting opportunity has been created whereby we are looking to add a Qualitative researcher in our Consumer and Marketing Intelligence team based in UAE, responsible for APP region.

You will be working with biggest and best CPG manufacturers and Retailers to implement our ‘customer experience’ strategy.

We are seeking out a self-motivated researcher, who is equally comfortable working independently and as part of a team managing local, regional and global studies. The role comes with an opportunity to work across a diverse range of sectors, categories, markets and business issues - and with a lot of autonomy to apply own thinking and expertise to design and execute Qualitative research projects.

You will work across brand, customer experience and shopper to get a full 360° view of the consumer with a focus on analytics.

Responsibilities
 

• Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative storytelling to clients with insightful and actionable recommendations.
• Deliver three aspects of actionable insights KPIs: (1) quality of data, (2) quality of analysis and (3) quality of delivery (incl. reporting and presentation).
• Build strong relationships with clients through empathetic understanding of clients’ needs/requirements and consultative advisory.
• Assist in driving continuous innovation and leverage new techniques and technologies into the field of qualitative research
   

Qualifications
 

• Have at least 8-10 years of core work experience within Qualitative Market Research
• A degree in any of the following areas- sociology, anthropology, psychology, communications, business is desirable
• Diverse practical experience in different qualitative research methods (e.g., moderation, running focus groups, ethnography, in-depth/expert interviews, applying projective techniques, etc.)
• Strong research discipline and exposure, with ability to synergize both quantitative and qualitative research
• Result-focused; optimistic; loves changes and making a difference
• Mix of agency and client side experience and UI/UX expertise will be a value add