Brand Manager

Description:

Responsibilities

• Will pitch and sell-in new wine/spirits brands, line extensions to existing brands, and programs with key account buyers. Effectively works side-by-side with sales to develop brand plans and programs that meet/exceed profit and volume goals. Manages brand strategies with retailer’s objectives using an understanding of retail and on-premises customers.
• Will work with cross-functionals (sales, operations, finance, etc.) to assess industry opportunities and develop creative concepts and solutions to fit these opportunities. Has experience with product development and retailer program execution.
• Represent the brand in a positive and professional manner at various events and promotional activities.
• Engage with target audience to create brand awareness and drive customer engagement.
• Demonstrate in-depth knowledge of the brands products/services and communicate their value effectively to the potential customers.
• Establish & maintain relationships with key influencers, potential partners, and customers to enhance brands visibility.
• Collaborate with the marketing team to develop and execute promotional strategies that align with brands objectives.
• Gather & report consumer feedback and insight to improve marketing strategies and product offerings.
• Act as a brand advocate on social media platforms, sharing brand content and engaging with followers.
• Meet and exceed individual performance goals, contributing to the overall success of marketing campaigns.
• Conduct on-going analyses of competition, including pricing actions, sales volume, consumer promotion, and tasting.

Qualification:

• Minimum five years brand management experience in spirits and wines
• Experience launching new brands and/or line extensions.
• Ability to collaborate with sales teams and provide information, materials and programs as needed.
• Experience working on spirits brands required.
• Food/beverage experience preferred.
• Wine or spirits category experience a big positive