Brand Manager Marketing

 

Description:

Support Marketing Director and Digital Marketing Manager to develop the strategic marketing plans necessary to achieve the company’s goals and objectives with a focus on offline marketing. To lead and manage the areas of planning, process management, needs assessment, execution, performance review and budget management as it relates to all marketing related topics.

Job Duties and Responsibilities

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Develop marketing strategy and plan for CPG’s portfolio to drive business growth and meet business goals with a focus on offline marketing and PR initiatives.

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Determine marketing priorities and develop relevant measurement metrics based on business goals and objectives.

- Plan and implement marketing campaigns for promotions, product launches and new shop openings with a focus on offline marketing initiatives.

- Plan, lead and implement PR strategy including influencer marketing for CPG and CPG portfolio.

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Build, maintain and manage key Media and KOL relationships for brand building and business growth.

- Agency and vendor sourcing and management

- Marketing budget management and ROI analysis

- Work closely with the Marketing Director and Digital Marketing Manager and other departments to understand business needs and help the organization be creative, efficient, and effective around marketing efforts.

- Consumer journey enhancement and customer relationship and database management

- Industry and competitive research and analysis

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Drive brand and campaign storytelling with media and KOL including messaging crafting, media pitching and KOL content collaboration briefing and management.

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Lead offline event planning, management, and execution to ensure quality agency deliverables and executions including media and consumer-facing events.

- Stay up to date with marketing trends and technologies to ensure the company’s marketing efficiency.

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Supervision Received

Digital Marketing Manager

Supervision Exercised

Marketing Coordinator

www.chinesepalacegroup.com 1041 Al Ghurair Centre Offices Al Rigga, Deira, Dubai P.O. Box 7600 +971 4 221517

Striving for Excellence in the Quality of Service and Life

Qualifications and Skills

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> 4 years of marketing experience