Description:
If you have the creative Mindset, Menasco Mechanical Contracting LLC is searching for a skilled and creative Brand Marketing Specialist to join our team. In this role, your primary focus will revolve around content creation, brand marketing, and copywriting, driving engagement. This role will be Dubai-based.
Responsibilities:
- Craft compelling and strategic content to enhance brand visibility and resonate with our target audience in the Construction Industry.
- Develop innovative content marketing strategies to elevate brand perception and drive engagement across various channels online and Offline.
- Collaborate closely with the team to conceptualize and produce captivating content, including articles, blog posts, social media posts, video scripts, and more.
- Ensure brand consistency and messaging alignment across all content touchpoints.
- Conduct market research and analysis to identify content opportunities, industry trends, and consumer preferences.
- Leverage storytelling techniques to communicate the brand’s unique value proposition and evoke emotion among our audience.
- Optimize content for search engines (SEO) and audience engagement, monitor performance, and adjust strategies as needed.
- Manage editorial calendars and content schedules to ensure timely delivery and alignment with marketing objectives.
- To establish and enhance Brand logos, and brochures, throughout events, and Company premises.
- Stay updated on industry best practices and emerging trends in content marketing and copywriting.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field; Interior design degree preferred but not essential.
- Proven experience 3-5 years in content creation, copywriting, or content marketing roles.
- Exceptional writing skills with a keen eye for detail and creativity.
- Strong understanding of brand voice, tone, and messaging principles.
- Ability to translate complex ideas and concepts into clear, engaging, and persuasive copy.
- Proficiency in SEO principles and content optimization techniques.
- Experience with content management systems (CMS) and digital publishing platforms.
- Excellent organizational skills, with the ability to manage multiple tasks simultaneously and meet deadlines.
- Collaborative mindset with the ability to work effectively in cross-functional teams.
- Proficiency in Adobe Creative Software, Final Cut, etc… With the ability to generate post designs via Photoshop and logo designing Via Adobe Illustrator.