Description:
Experience required: Minimum 5-6yrs GCC experience
Benefits: UAE Employment Visa, Medical Insurance and other benefits as per UAE Employment Law
Job Responsibilities:
- Be responsible for completing market research, user research, insight into target user values and brand attitude changes
- Be responsible for decomposing the company's overseas brand strategic objectives and scheming the annual brand promotion strategy for the M&A regional market
- Be responsible for the preparation and implementation of brand promotion plans for the M&A regional market, including but not limited to brand launch activities, product launch activities, exhibition activities, important IP cooperation
- Be responsible for cross-departmental collaboration with the domestic brand team to ensure that the regional brand promotion project is consistent with the company's overall strategy
- Be responsible for implementing brand localization strategy to ensure that brand programs comply with the laws and regulations and cultural customs of the M&A regional market
- Be responsible for maintaining brand VI guidelines to ensure the consistency of the brand in terms of content and vision
- Be responsible for managing budgets for branding projects, and make evaluation on the effectiveness of each project
- Be responsible for monitoring brand metrics to improve brand awareness, brand preference, and brand loyalty in the local area
- Be responsible for constructing and operating regional official platforms, including official websites and social media accounts, such as facebook, twitter, tiktok, youtube, instagram, etc
Job Requirements:
- Bachelor's degree or above, with 5 years or more work experience in branding or marketing
- Major in journalism and communication, advertising, marketing or related majors is preferred
- Outstanding English communication and writing skills
- Outstanding Arabic communication and writing skills
- Working experience in the automotive industry, mastering the basic knowledge of the automotive industry is preferred
- Good communication, coordination, and execution skills ability
- Good project planning and management skills are preferred
- Work experience in automobile company, preferably Hyundai, Kia, Toyota, Nissan