Improve Customer Journeys: Map and analyze end-to-end customer journey, identifying touchpoints and interactions across various channels (e.g., website, email, social media, etc.).
Campaigns and Measurement: Design and deliver multi-channel campaigns and campaigns measurement.
Performance and A/B Testing: Design and execute performance test and A/B tests to ensure campaigns are optimized
Improvements: Implement changes to optimize campaign performance through data-driven insights
Decision Intelligence: Use data-driven insights to make informed decisions, analyzing customer behavior, preferences, and engagement patterns to improve decision-making.
CRM & Contact Rules: Support CRM strategy and Establish rules for customer interactions, ensuring consistent and personalized communication. These rules guide when, how, and through which channels customers receive messages.
Data Selection: Build customer segments and audiences to target the right customers.
Collaboration: Work closely with marketing, product, and data teams to align strategies and enhance the overall customer experience.