Description:
We are seeking a talented and creative Content Writer fluent in both English + Arabic to join our Real Estate Brokerage team.
Key Responsibilities:
- Content Creation for Digital Platforms: Develop engaging and high-quality content for the company’s digital platforms, including the website, blogs, social media posts, email campaigns, and WhatsApp campaigns in both Arabic and English.
- Content for Leadership Pages: Create content for the official social media pages of the CEO, directors, managers, and HR & recruitment teams, reflecting the company’s voice and enhancing their digital presence.
- Multilingual Content Strategy: Collaborate with the marketing team to create content that resonates with both Arabic and English-speaking audiences, addressing cultural and regional nuances.
- Newspaper Articles: Write and edit articles for local and regional newspapers in both languages, ensuring the content is impactful and aligned with the company's messaging.
- Website Content Support: Assist in writing and updating content for the company’s website, ensuring it remains current, informative, and engaging.
- Research and Adaptation: Conduct thorough research on industry-related topics in both languages, ensuring that the content is relevant, accurate, and localized where necessary.
- Translation and Localization: Translate and adapt content between Arabic and English, ensuring it remains culturally appropriate and engaging for the target audience.
- Proofreading and Editing: Ensure content is grammatically correct and aligned with the company’s tone and style guidelines in both languages.
- Content Performance Tracking: Identify content performance trends through analytics and suggest improvements to increase engagement and reach. Explore new channels for content distribution and expand the audience base.
- Collaboration: Work closely with the marketing, design, and leadership teams to ensure consistent messaging and branding across all platforms.
What we are looking for:
- Proven experience as a content writer or similar role preferably real estate/Brokerage, with fluency in both Arabic and English or other is plus.
- Excellent writing, editing, and proofreading skills in both languages.
- Familiarity with SEO best practices and content optimization in Arabic and English.
- Ability to conduct research and present information in an engaging manner across both languages.
- Ability to produce diverse content types, from digital campaigns to newsletter articles.
- Experience with content management systems (CMS), such as WordPress, is a plus.
- Understanding of digital marketing and social media strategies in both languages.
- Knowledge of regional Arabic dialects and an understanding of Middle Eastern cultural nuances.
- Experience with tools like Google Analytics for tracking content performance.
- Familiarity with graphic design or multimedia content creation is a plus.