Description:
LPS is looking for the Go-to Idea Person, concept maven and creative writer at our new age video division - VDO ROOMS (Tiktok/ Reels/ Shorts/ Snap) in English for digital/ social projects.
- Minimum 3 years experience at a fast paced agency, preferably in the Middle East
- Is a creative idea person with experience in agency client wins; can rally creative & digital teams around the central idea
- Excellent at formulating and presenting ideas for marketing communications
- Passionate about new age video formats - Tiktok/ Reels/ Shorts/ Snap
- Can write - tailor the content and style of individual writing assignments according to their purpose - whether they are intended to sell or inform
- write for webpages, blogs, social media, e-books, slogans, video scripts, news releases
- Lives from Brief to Brief - Hungry to break one down and come out with ideas for hero/ hub/ hygiene content
- Goes beyond writing to ensure flawless execution - work with creative teams to ensure that the visual elements and forms complement the words
- Understand nativity requirements of different channels
- understand your target audience - you're not writing for the client, you're writing for their community, so you'll need to know what interests them
- identify key messages - understand the main thing that you want the audience to feel and do and how to communicate this powerfully
- Quality - edit your own and others' writing
- research your client's industry and their audience
- identify fresh and interesting angles for your written pieces
- provide other digital content, such as images and video, if required
- work with your team to review the impact of your work
- work on business pitches to win new clients or projects.