Crm - Lead

 

Description:

As a CRM Lead you will play a key role in delivering our consumer strategy and our targeted campaigns. You will be responsible for development, execution & continuous refinement of multi-channel consumer relations and the development of programs. The ideal candidate will have a solid background in CRM and marketing strategy and will be the overall owner of Customer Relationship Management. This role requires a high level of synchronization within the broader marketing team and communication channels in each country. This is a key role within the business that will carefully plan the execution of the consumer strategy and execute in an engaging manner within the highest quality standards.

 

Role Responsibilities:

  • Develop strategies to generate lifetime customer value, retention, churn, loyalty & advocacy programs
  • Work with all business areas to define and agree the CRM platform strategy (Mo- Engage
  • Structure CRM activities with a view of maximizing KPI improvement, ROI & business impact
  • Experience in documentation of functional/solution design and also in system/integration testing for MS Dynamics applications
  • Lead the development of database marketing analytics, segmentation analysis, and other analytical techniques to improve consumer insight, retention and loyalty
  • Ensure that we are prioritizing the right journeys and stories for development at the right time with careful analysis of the benefits that will be derived
  • Manage key vendor relationships and databases, in formulating strategies, execution, asset deliverable management as well as the testing of SMS, emails, among other multi-channel communications
  • Be the 'expert’ when it comes to Mo-Engage Marketing Cloud advising on best practice and identifying solutions in partnership with our strategic partner.
  • Maximize performance of customer lifecycle journeys through testing
  • Develop user guides by documenting how processes in CRM should be performed and kept updated
  • Manage the quality and consistency of data capture across all customer touch points including digital and retail
  • Present monthly reports and analysis
  • Develop customer strategies to improve customer data capture and optimize ATV and CLV.
  • Uphold data governance standards and ensure data is captured consistently and appropriately
  • In charge of the Clientele strategy: targeting / briefs etc
  • Analytics: monthly reporting by market (demographic & customer behaviour customer etc…) & setting up automatic dashboard / report in Service cloud
  • Develop annual budgets and plans for the support and development of the CRM Platform
  • Monthly CRM call with Area manager / Retail director to cover the following topic: data collection / Clienteling KPIS / Segmentation / VIP customers
  • In charge of the VIP customer strategy: segmentation / targeting / monitoring ROI / Gifting strategy
  • CX :in charge of the customer satisfaction in-store (set up survey + monitor feedback + work closely with the retail team to work on the action plan)

 

 

Skills, Qualification, and Competencies required to be successful in the role

 

  • Minimum 6-8 years experience in CRM and retail//sales marketing strongly preferred with relevant experience in setting up and developing corporate level CRM programs & campaigns
  • Experienced in complete implementation
  • Experience and knowledge of Mo-Engage/ Marketing Cloud CRM
  • Experience in developing and executing CRM strategies
  • Experience with Mo-Engage service cloud advantageous
  • Experience using a wide range of Marketing Cloud modules such as Email studio, Automation studio, Mobile studio, Journey builder, Content builder.
  • Demonstrated experience in working with databases, data analysis, segmentation, and email marketing platforms.
  • Experience in eMail analytics system and excellent excel skills are a must
  • A bachelor’s degree or equivalent in Marketing, IT, BA, Economics or Finance

 

 

Organization Marina Home Interiors
Industry Management Jobs
Occupational Category CRM Lead
Job Location Dubai,UAE
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Experienced Professional
Experience 6 Years
Posted at 2023-11-15 11:04 am
Expires on 2024-12-06