Description:
At Leadtech, we work hard... and play harder! Our mission is to bring forward new business ideas and empower employees to achieve their goals in the online business world.
Since 2009, we have been fostering innovative and creative techniques across many industries, making us pioneers in online project management.
Leadtech is dedicated to constant improvement and inspiring new ideas daily for the world we live in and the future to come.
If you have a creative and innovative mind, Leadtech is looking for you!
Key Responsibilities
- Develop, implement, and manage conversion rate optimization strategies to improve the effectiveness of acquisition campaigns and maximize ROI.
- Analyze user behavior using analytics tools and make data-driven proposals.
- Design and execute A/B and multivariate tests to identify best practices and optimize conversion.
- Collaborate closely with design, development, product, and marketing teams to ensure the effective implementation of CRO strategies.
- Monitor and report on CRO initiatives, providing regular and detailed reports to senior management.
- Collaborate with the product management team to align CRO strategies with product roadmaps and goals.
- Define and prioritize product features and enhancements based on CRO insights and data analysis.
- Coordinate with product teams to ensure seamless integration of CRO insights into the product development lifecycle.
- Stay updated with the latest trends and technologies in conversion rate optimization and apply them to ensure our CRO strategies are innovative and effective.
- Participate in product planning and strategy sessions to advocate for CRO-driven improvements and features.
- Ensure that product changes and updates are effectively communicated to all relevant stakeholders, including marketing, design, and development teams.
Requirements
- Demonstrable experience of at least five years in a similar CRO role for mobile apps, Product Management, or app marketing.
- Deep understanding of app marketing (ASO, SEM & Social Ads) including knowledge of algorithms, optimization methods, and effective strategies for growing app installs.
- Strong research and analytical skills, including analyzing statistical data to make optimization decisions of A/B tests using tools like Firebase, Amplitude, RevenueCat, Qlik, among others.
- Ability to lead a team and excellent communication skills to work collaboratively with developers, designers, product owners, and other professionals.
- Ability to work on multiple projects and manage multiple tasks simultaneously.
- Analytical and continuous improvement mindset, with a focus on results.
- Special sensitivity to marketing to understand users from an analytical and psychological perspective, identifying behavioral patterns, trends, and optimization opportunities.
- High proficiency in Spanish and English (other languages are a plus).
- Passionate about the mobile world.