Customer Relationship Management Analyst

Description:

• Co-ordinate with countries for their respective analysis requirements ,deliver them accurately as per TAT and work to automate them as per the requirement
• Manage operational analysis - calendarized activities - e.g. Half Payback and the likes
• Develops trackers of CRM tactical initiatives launched and conduct analysis on the insights
• Conduct and Assist in predictive modelling projects by overtaking the initial workload
• Work with Customer analytics specialist on the business and customer level projects assigned
• Generate , cross check , Edit and publish trackers and reports decided for CEM initiatives
• Conduct exploratory analysis to come up with relevant and actionable customer insights
• Make custom reports and analyze discrepancies
• Maintain CRM program health trackers and Edit them adding new dimensions
• Work to maintain the data architecture and data archive environment and be a part of the team to drive special projects related to development of infrastructure for data analysis department
• Co-ordinate with the partner (Capillary ) for data synchronization and point out to any discrepancies in data in Capillary reports
• Take up special projects related to CEM/CRM and drive it from start to finish
• Work on Digital analysis and integrate it with offline stores analysis of customers