Description:
Hiring Digital Analytics Specialist
Location – Dubai
Job type – Contract to hire (6 Months extendable)
Notice period – 30 Days
Job Description
- Support overall Web & App analytics implementation by translating business requirements into technical documents.
- Support overall strategy, design & structure for web + app measurement and tagging.
- Track and analyze platform traffic patterns and online customer behaviors through dashboarding and reporting in Adobe Analytics & Google Analytics 4
- Reviews and understands all assigned Statement of Work (SOW) obligations prior to delivery.
- Develop, improve, and enhance all processes in Analytics (eVars and Props variable Implementations, Report suite configurations, Metrics, Dimensions, Segments etc.) and provide detailed tagging instructions to the implementation team.
- Establish and support governance in these platforms and ensure documentation of all architecture, configurations, enhancements, and troubleshooting on the platform.
- Architect solutions & provide recommendations that drive results on campaigns & acquisition objectives.
- Responsible for assisting in defining and maintaining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement.
- Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines
- Experience in working with Mobile Measurement Platforms (Adjust, AppsFlyer) is a plus.
Required Skills:
- 2+ years of professional experience in using
- Adobe Experience Platform Adobe Analytics
- Google Marketing Platform – Google Analytics 4, Looker Studio & Big Query
- Experience in debugging via Omnibug, GA Debugger, Adobe Experience Cloud Debugger and SQL.
- Tag Implementation Platforms – Adobe Launch, GTM