Description:
The Digital and Demand Generation Marketing Leader for the Precision, Sensors, and Instrumentation (PSI) business is responsible for the digital and demand generation marketing strategy and activities that address market needs in a profitable way across the Druck, Panametrics and Reuter Stokes brands. A successful candidate will be determined by this individual’s ability to develop a winning digital and demand generation marketing strategy along with managing a team of digital marketers to grow lead and opportunity pipeline.
As a Digital and Demand Generation Marking Leader, you will be responsible for:
- Utilizing available market intelligence on customer requirements, unmet needs, and market trends, develop and own the digital and demand generation marketing strategies for the three PSI businesses (Druck, Panametrics and Reuter Stokes).
- Articulating a clear digital marketing strategy for PSI, including but not limited to, campaign architecture, content generation and deployment, brand, events, website content + UX/UI, SEO/SEM, social media, vertical and account-based marketing, e-commerce, as well as insights and analytics and Lead Development.
- Developing and deploying a common process for digital marketing campaign design and execution across the three PSI businesses and once devised, apply continuous improvement practices to optimize it.
- Partnering with Baker Hughes HQ Marketing and Corporate Affairs teams to develop optimal digital marketing strategies and campaigns.
- Partnering with the Product Marketing Leader – PSI and the Regional Marketing Leader – PSI to ensure that digital marketing campaigns are effectively deployed to a wide target audience as is appropriate considering budget and bandwidth of team members.
- Providing leadership and direction to the Digital Marketing team. Enabling team of specialists to work cohesively to run impactful and effective digital marketing campaigns. focused on generating leads and opportunity pipeline.
- Critically evaluate potential and pilot content deployment on emerging digital marketing platforms.
- Partnering with the PSI Marketing Director to develop an all-encompassing marketing strategy for the Precision Sensors and Instrumentation business.
Fuel your passion
To be successful in this role you will have:
- Bachelor’s degree in marketing, business, or another relevant subject from an accredited university or college, or equivalent knowledge and experience.
- Demonstrable, extensive experience in Digital and Demand Generation Marketing
- Demonstrable experience of building and leading cohesive and successful teams (preferably in Marketing and ideally Digital Marketing) and takes a hands-on approach, leading by example to get the job done.
- Demonstrable experience of setting a vision with goals and a plan and subsequent successful achievement of that plan.
- Technically competent expertise in campaign architecture, content generation and deployment, brand, events, website content + UX/UI, SEO/SEM, social media, vertical and account-based marketing, e-commerce, as well as insights and analytics.
- Ability to work effectively cross-functionally with a wide range of globally located stakeholders.