Description:
As a Digital Marketing Executive, you will support the Director of Sales & Marketing with the planning and execution of an effective digital marketing strategy that builds and maintains a powerful online presence for the hotel as well as increases revenue, grows market share and creates a consistent multi-channel experience for our users and guests.
Responsibilities
- Passionate about the digital world with a deep understanding of the ever-evolving digital and social media environments
- Able to lead integrated digital marketing campaigns from concept to execution
- Exceptional organizational skills and attention to detail
- Data-driven thinking and strong quantitative, analytical, and problem-solving skills, including the ability to turn data and insights into online marketing initiatives
- Solid knowledge of website analytics and CRM/marketing automation tools
- Experience in optimizing landing pages and user funnels
- Out-of-the-box thinker and innovator
- Up-to-date with the latest trends and best practices in online marketing and measurement Key Responsibilities
- To develop, implement, track and optimize the hotel's digital marketing campaigns across all paid, owned and earned channels
- To regularly track, analyses and report, weekly, monthly and quarterly, on campaigns and channels' performances vs. agreed KPIs and budget
- To design, build and maintain social media presence and campaigns
- To collaborate and manage relationships with agencies and third parties
- To manage various e-tools e.g. CRM, CMS, ORM, Social Media Management Platforms etc.To build, maintain and update customer databases
- To set up, distribute, monitor and analyses direct communications and email marketing campaigns via CRM
- To ensure the database is segmented effectively for targeted marketing activities
- To contribute to the planning of integrated marketing campaigns
- To manage the distribution of content across all channels and to ensure it is constantly up to date and in line with the brand guidelines
- To manage and monitor the hotel's online reputation across different reviews sites and social media platforms
- To identify trends, insights and opportunities to optimize performance
- To monitor and report on competitors' online activities Requirements
Requirements
- Bachelor or Master degree from an accredited university in Digital Marketing, Information Technology or Computer Science
- Advanced computer skills: Microsoft Suite, Word, Excel and PowerPoint; Adobe Photoshop; social media listening/ tracking and analytic tools
- At least 3 years of digital marketing experience, leading and managing digital marketing campaigns
- Internet marketing experience in hospitality/travel industry
- Strong understanding of traditional and online marketing tactics and strategy
- Familiarity with design software preferred
- Content management and web analytics experience
- Knowledge of website production with a firm grasp of website fundamentals
- Ability to independently manage multiple tasks and projects
- Demonstrates self-confidence, energy, and enthusiasm
- Initiative and Commitment to Achieve
- Effective Communication
- Attention to detail
- Problem solving and decision making
- Leadership skills
- Customer focused
- Team work
- Interpersonal skills
- Strategic Thinking