Digital Marketing Executive

Description:

Reporting directly to the General Manager (+Co-Founders) serving both sales and sourcing via the marketing department. The DME will be responsible for the online marketing of the organisation by planning, developing and executing the overall digital marketing strategy alongside the current marketing team. They will launch advertisements, create and update the company website and social media content to increase brand awareness utilising all available media portals. The DME will be passionate about creating content, designing and executing marketing plans and they should be aware of on-going social media technology updates/trends/advancements.

Responsibilities

• Build, plan, implement the overall digital marketing strategy and the budget for same
• Manage all digital marketing channels and oversee all the company's social media accounts
• Drive website traffic, acquire leads, achieve audience engagement and revenue in all digital marketing aspects of the companies social media marketing with optimisation
• Measure ROI and KPIs while considering SEO and Google Analytics with reporting
• Compile performances report using Google Analytics program

Location & commitments

• Full Time position
• Hours as per offer letter (+ require flexibility to needs of business)
• Located in PLM permanent office (currently The Meydan Hotel)

Candidate requirements

• Minimum 3 years previous digital marketing experience within the motor trade or a similar retail environment
• Full valid UAE drivers licence
• Bachelor’s degree or diploma in web marketing
• 2 years of hands-on experience with SEO/SEM and Google Analytics
• Excellent knowledge of all digital marketing channels
• Proficiency with Office software i.e. excel/sheets/word/docs
• Essential natural team player and company culture advocate