Description:
We are seeking a highly motivated and skilled Digital Marketing Executive to join our dynamic marketing team.
The ideal candidate will have 2-4 years of experience. As a Digital Marketing Executive, you will be responsible for developing and implementing digital marketing strategies to drive online brand presence and customer engagement. The ideal candidate will have a passion for all things digital, a solid understanding of various digital marketing channels, and the ability to analyze data and derive actionable insights.
Responsibilities
- Develop and execute comprehensive digital marketing strategies to increase brand awareness, generate leads, and drive customer acquisition and retention through all the major digital platforms.
- Manage and optimize digital advertising campaigns across various platforms, including search engines, social media, display networks, and email marketing.
- Conduct market research and competitor analysis to identify trends and opportunities for improvement.
- Track, analyze, and report on key performance metrics, such as website traffic, conversion rates, and customer engagement, using digital analytics tools.
- Optimize website content and user experience to improve search engine visibility and drive organic traffic.
- Plan and create compelling content for digital platforms, including website, blog, social media, and email newsletters.
- Collaborate with internal stakeholders and external agencies to develop engaging and effective digital marketing campaigns.
- Stay updated on industry trends, emerging technologies, and digital marketing best practices.
- Monitor and manage online reputation through proactive brand management and customer engagement.
- Identify and explore new digital marketing channels and tools to enhance overall marketing efforts.