Description:
The digital marketing executive will be in charge of the below tasks on a regular basis –
- Participate in benchmarking and brainstorming for the digital and e-commerce strategy
- Support the creation of the strategy based on line manager's requirements
- Follow up with various teams and stakeholders on operational elements (financial / procurement / status reporting, etc) of the strategic initiatives to ensure they conclude on time while achieving the expected qualitative output
- Extract data and share as per process or on request, with the support of the line manager.
- Timely execute website optimization projects and deliver qualitative work, alerting management on gaps
- Perform factual benchmarks of other digital channels (website, app) on request
- Have a clear understanding of key insights about digital channels visitors
- Produce accurate and timely reporting
- Execute data collection projects and perform checks when required.
- Identify technology gaps and alert line management
- Conduct technology benchmark with IT upon line manager request
- Understand overall technology environment and how it impacts the digital channels
- Give clear and precise requirements to IT to deliver projects and manage delivery
- Develop win-win partnerships with both internal stakeholders that support the delivery of projects and leverage line manager support for external stakeholders or senior management
- Engage with assets e-commerce teams when required by line manager to deliver a project
- Integrate content to the website in a timely manner
- Perform scheduled and random checks and identify and suggest fixed to be made (broken links, content, UX, etc.). Perform assessment on demand
- Check potential mistakes on content received before uploading
- Content monitoring, content authoring, content management
- Execute digital marketing campaigns actions as instructed
- Execute CRM actions as per instructions
- Execute SEO/SEM configuration as per instructions
- Maintain existing tools and coordinate implementation of new ones with the help of the line manager
- Raise PR on-time, with all required information and track procurement process for procurement to be delivered timely, with the support of the line manager
- Adopt a positive attitude and embrace department culture
Qualifications
Essential:
- Minimum Bachelor's degree in marketing or digital marketing
- Demonstrable experience executing initiatives related to content management, ux/ui, development, SEO/SEM, CRM, email, social media, digital strategy and analytics
- Working knowledge of enterprise CMS (like AEM, Sitecore), GA, GTM and Firebase
- Knowledge of the latest SEO strategies and techniques
Desirable:
- Experience with basic coding / code analysis is an advantage
- Experience in using Invision, Adobe XD or Figma or Sketch is an advantage
- Experience in Adobe Creative Cloud apps is an advantage
- Experience with Emarsys is an advantage
- Fluency in English is a must and Arabic is an advantage but not mandatory
Years Of Experience Essential
2-3 years of experience of digital marketing ideally in travel and leisure industry (on the agency or client side)
Skills
Essential:
- Ability to simplify and share technical discussions to business teams and vice versa
- Ability to foster professional relations across various brands and functional teams within the destination
- Ability to work in a multi-cultural, multi-geography environment
Desirable:
- Avid leisure traveler & digital consumer