Description:
We are seeking a skilled Digital Marketing Executive to manage and execute our digital marketing strategies. The ideal candidate will have a strong background in Meta and Google Ads, along with expertise in performance marketing. This role requires creativity, analytical skills, and the ability to drive successful digital campaigns.
Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns across Meta and Google Ads platforms.
- Monitor and analyze campaign performance, making data-driven decisions to optimize results and achieve KPIs.
- Conduct market research to identify trends, target audiences, and competitive strategies.
- Create engaging content and design effective ad creatives to capture audience interest.
- Manage and optimize paid search and social media advertising campaigns.
- Collaborate with the content and design teams to ensure consistent branding and messaging.
- Prepare and present regular reports on campaign performance, insights, and recommendations.
- Stay up-to-date with the latest digital marketing trends and best practices.
Requirements:
- Proven experience in digital marketing, with a strong focus on Meta and Google Ads.
- In-depth knowledge of performance marketing strategies and tools.
- Familiarity with analytics platforms such as Google Analytics and Meta Insights.
- Strong analytical and problem-solving skills.
- Excellent communication and organizational skills.
- Ability to work independently and as part of a team.
- Bachelor’s degree in Marketing, Business, or a related field is preferred.