Description:
At Menard Cosmetics, we are committed to redefining beauty through innovative skincare and cosmetics. We are currently seeking a highly skilled and results-driven Digital Marketing Manager to lead our digital strategy, optimize performance, and drive long-term brand growth. This is an exciting opportunity to contribute to a globally recognized brand and make a significant impact on our digital presence.
Key Responsibilities
As the Digital Marketing Manager, you will:
- Develop and execute strategic digital marketing campaigns that align with our brand vision and business goals.
- Manage and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and other emerging channels to ensure maximum ROI.
- Lead our SEO and SEM efforts to enhance organic traffic, improve search engine rankings, and drive conversions.
- Analyze campaign performance using advanced analytics tools, providing data-driven insights to refine strategies and achieve business objectives.
- Collaborate closely with cross-functional teams to ensure the consistency of brand messaging and the seamless execution of digital initiatives.
- Monitor digital trends and emerging technologies, staying ahead of the curve to identify innovative opportunities that will strengthen our online presence.
Qualifications
The ideal candidate will have:
- 3+ years of experience in digital marketing, preferably in the beauty, fashion, or lifestyle sectors.
- Proven expertise in paid advertising platforms (Google Ads, Meta Ads Manager) and proficiency in performance analysis.
- Strong understanding of SEO, SEM, and social media marketing strategies.
- Exceptional project management skills with the ability to handle multiple campaigns simultaneously while maintaining a high level of attention to detail.
- A data-driven mindset and the ability to leverage insights to optimize campaign effectiveness.
- A genuine passion for the beauty industry and a creative, forward-thinking approach to marketing.