Digital Marketing Officer

Description:

Hiring Digital Marketing Officer

General Summary

Create and execute comprehensive digital marketing strategies aligned with the company’s business goals and objectives.
Develop content strategies to promote properties, enhance brand presence, and engage target audiences.
Plan and manage pay-per-click (PPC) campaigns, including Google Ads and social media ads, to drive traffic and generate leads.
Optimize ad campaigns for maximum ROI through A/B testing and performance analysis.
Develop and implement social media marketing strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
Create engaging content, including posts, images, and videos, to increase followers and interactions.
Monitor social media channels for trends, opportunities, and competitor activities.
Generate high-quality content for blogs, property listings, newsletters, and email marketing campaigns.
Collaborate with designers and photographers to produce visually appealing and effective marketing materials.
Conduct keyword research and implement SEO best practices to improve organic search rankings and drive targeted traffic.
Manage search engine marketing (SEM) campaigns to enhance online visibility.
Track and analyze digital marketing performance using tools such as Google Analytics, social media insights, and CRM data.
Provide regular reports on campaign performance, lead generation, and website traffic.
Use data-driven insights to adjust strategies and improve results.