Digital Marketing Specialist

Description:

Housecall is a healthtech start-up on a mission to provide better care that is easily accessible both in-person and virtually. Housecall replaces doctor visits, prescriptions renewals and lab tests at the clinic with virtual and at-home comprehensive primary healthcare.

About the job:

The ideal candidate will oversee our online marketing strategy by planning and executing digital marketing campaigns. This candidate will launch creative advertisements and create content to increase brand awareness. We’re looking for a candidate with previous marketing experience able to lead the company's social media presence.

Responsibilities

* Design, maintain, and supply content for online platforms

* Plans and executes web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

* Measures and reports performance of digital marketing campaigns and assesses against goals (ROI and KPIs).

* Brainstorms new and creative growth strategies through digital marketing.

* Provides thought leadership and perspective for adoption where appropriate.

Qualifications and Skills

* Bachelor's degree in Marketing or related field

* Excellent understanding of digital marketing concepts

* Proven working experience in digital marketing, particularly within the industry

* Strong creative and analytical skills

* Working knowledge of ad tools (Google ads, Meta ads campaigns etc.)

* Graphic design

* English Proficiency (Arabic is a plus) and copy writing skills

* Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)