Digital Marketing Specialist

Description:

We are searching for candidates with experience in Web Project Management; Web Development; Web Analytics, Domain Knowledge of Real Estate User Experience, Digital Marketing, Google Analytics.

• Strong experience in SEO, data analytics, marketing campaigns, strategic planning, user experience and web development.

• Determine the company's growth and development strategies for strategic digital assets (website, mobile site, mobile apps, etc.) and ensure the development and business performance of these assets

• Maintain ownership of all digital channels like Website, mobile apps, social media channels (Instagram, Facebook, YouTube, LinkedIn), messaging channels and payment gateways.

• Manage, coordinate, and administer all web projects/tasks from the conceptual stages through planning, IT development, content, testing, launch, and closure

• Ensure the technical operability & optimization of the website in coordination with IT

• Ensure any website integration is implemented maintained correctly

• Ensure successful delivery of world-class web usability portals, mobile apps or online projects

• Manage the internal and external digital designers to ensure smooth UI/UX

• Lead the content marketing team to optimize and amplify high-quality content

• Manage the media planning and budget management across search, Display, Retargeting, Social and any additional new channels

• Develop/Manage digital marketing campaigns and ensure they are executed within the budget and timelines

• Lead and manage external agencies, ensure business needs and requirements are implemented with high quality and within service level agreements

• Develop ongoing web strategy for continued growth - Implement SEM/SEO strategy

• Manage the email marketing program. Define email calendar plans, segmentation, measurement, and internal communication in the context of the overall marketing plan

• Act as advisor/expert for the company in terms of digital platforms and relationship marketing including industry best practices and trends

• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Manage the Senior Management expectations and ensure Marketing Department objectives are met

Requirements

• Should have over 5 years of strong experience in SEO, data analytics, marketing campaigns, strategic planning, user experience and web development.

• Must be fluent in English (Arabic is a plus)

• Real-estate/ properties market experience is a must in Digital Marketing.