Description:
A Digital Marketing Specialist are in charge of planning and managing marketing campaigns that promote a company's brand, products, and services. Their duties include planning campaigns, analysing metrics, and identifying trends. They typically have experience in art direction and social media.
Requirements
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Must be in UAE.
- 2-5 YEARS of Experience.
- English Mandatory and Arabic is a plus.
- Bachelor’s / Master’s in related field.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.