Digital Marketing Specialist

Description:

We are seeking a results-driven Digital Marketing Specialist to join our dynamic team at Dr. Faiez Ghanam Center in Dubai. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

• Plan and execute all web, SEO/SEM, email, social media, and display advertising campaigns.

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

• Identify trends and insights and optimize spend and performance based on insights.

• Collaborate with internal teams to create landing pages and optimize the user experience.

• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Qualifications:

• Bachelor’s degree in Marketing or relevant field.

• Proven experience in the medical field in Dubai.

• Demonstrated experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

• Experience with A/B and multivariate experiments.

• Familiarity with CRM systems, preferably HubSpot, and their implementations.

• Solid understanding of performance marketing, conversion, and online customer acquisition.

• Strong analytical skills and data-driven thinking.

• Up-to-date with the latest trends and best practices in online marketing and measurement.