Description:
The candidate must be a Google Ads Display specialist with a minimum experience of 3 years and prior knowledge in mobile marketing, having worked with advertising networks and programmatic media channels.
Responsibilities
- Plan and execute all display advertising campaigns in multiple countries.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate optimization strategy and user journey optimization for display performance campaigns.
- Run profitable campaigns in assigned countries reporting directly to the head of department.
Skills & Qualifications
- Proven working experience in digital marketing.
- Experience in setting up and optimizing Google Ads campaigns.
- Programmatic Media Buying.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools like Google Analytics.
- Experience with Google Tag Manager.
- Strong analytical skills and data-driven thinking.
- Advanced MS Excel user. Knowledge of platforms like Tableau and Data Studio is a plus.
- Up to date with the latest trends and best practices in online marketing and measurement.
- Prior experience in CC Submit campaigns is a plus.
- Prior experience in managing DCB or VAS campaigns in a telecom environment is a plus.