Graphics & Ux Designer

 

Description:

As our Graphics & UX Designer, you will play a crucial role in creating visually stunning and user-friendly designs that enhance our brand image and drive engagement. You'll be an integral part of our dynamic team, contributing your creativity, technical expertise, and passion for design to promote Light of Sakina's exquisite fragrances.

 

Responsibilities:

 

1. Graphic Design:

 

 Design visually compelling graphics for various platforms, including social media, website, email campaigns, and marketing materials, ensuring they align with our brand identity and resonate with our target audience.

 Create eye-catching and engaging graphics that convey the beauty and elegance of our fragrances, including packaging design, labels, and promotional materials.

 Collaborate with the marketing team to develop creative concepts and designs for marketing campaigns, product launches, and other promotional activities.

 

2. User Experience (UX) Design:

 

 Design and optimize user-friendly interfaces for our website and mobile app, ensuring an intuitive and seamless user experience.

 Conduct user research and usability testing to gather feedback and iterate on designs, improving the overall user experience.

 Work closely with the development team to implement UX best practices and ensure the final product meets both aesthetic and functional requirements.

 

3. Brand Identity and Visual Consistency:

 

 Develop and maintain our brand identity, including logos, color schemes, and visual assets, ensuring consistency across all marketing channels and touchpoints.

 Create design guidelines and templates to streamline the design process and maintain brand consistency across all marketing materials and platforms.

 

4. Content Creation Support:

 

 Collaborate with the marketing team to create visually stunning and compelling content for social media, website, and email marketing campaigns.

 Assist in photoshoots by providing creative input and ensuring that the visual content created aligns with our brand identity and resonates with our target audience.

 

5. Packaging Design and Presentation:

 

 Design captivating and luxurious packaging for Light of Sakina products, ensuring they reflect our brand identity and resonate with our target audience.

 Develop packaging designs for Light of Sakina and our bespoke division, ensuring consistency and elegance in all product lines.

 Create visually engaging presentations for product launches, marketing campaigns, and business meetings, ensuring they effectively communicate our brand message and objectives.

 

6. Website Maintenance and Visuals:

 

 Maintain and update the company website, ensuring it remains visually appealing, user-friendly, and reflects our brand identity.

 Create and optimize visuals for the website, including banners, product images, and other visual elements, to enhance the user experience and drive engagement.

 

7. Market Research and Trend Analysis:

 

 Stay up-to-date with industry trends, emerging technologies, and design best practices to ensure our designs remain innovative and effective.

 Conduct market research and competitor analysis to identify design trends, consumer preferences, and opportunities for improvement.

 

8. Collaboration and Communication:

 

 Work closely with the marketing team, providing creative input and support to ensure the successful execution of marketing campaigns and initiatives.

 Communicate ideas, concepts, and design solutions effectively, both visually and verbally, to various stakeholders within the organization.

 

Requirements:

 

 Minimum of 2 years of experience in graphic design and UX/UI design, preferably in the fragrance, beauty, or luxury goods industry.

 Bachelor's degree in Graphic Design, UX/UI Design, or related field.

 Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Canva. Knowledge of Adobe Dimension is a plus.

 Experience with UX/UI design tools such as Sketch, Figma, or Adobe XD.

 Strong understanding of typography, color theory, and visual hierarchy.

 Excellent knowledge of user-centered design principles and best practices.

 Ability to work collaboratively in a fast-paced, deadline-driven environment.

 A strong portfolio showcasing a range of design work, including both graphic design, packaging design and UX/UI design projects.