Group Creative Marketing Specialist

 

Description:

If the below sounds like you, we welcome you to send your CV to marketingcareers@hero-experiences.com and describe in a short paragraph ‘why’ you would be a good fit for this role at the Hero Experiences Group. Please note that only applications sent to this email address will be considered (no EASY APPLY). Applications deadline: Thursday, 3rd August, 10PM Dubai time.

 

You are someone that is…

• Highly motivated and passionate about brand storytelling and creative collaborations.
• Has exceptional content writing and copywriting skills to champion a brand's voice and messaging across all communications.
• Creative thinker with out-of-the-box ideas for captivating videos and campaign concepts.
• Ability to visualise creatives before they are realised, direct photoshoots, and create effective content for awareness, engagement, and paid campaigns.
• Up-to-date with the ever-changing social media landscape, making suggestions to optimise the brand’s organic and paid strategy.
• Exceptional organisational skills, capable of handling multiple projects for different brands simultaneously.
• You have a strong foundation in marketing, brand communications, and social media collaborations.
• You are up-to-date and constantly keep up with Ai trends relevant to the marketing industry, specifically your own workflow.

If you're passionate about content and creative collaborations, possess these qualities, and are excited about the prospect of joining a dynamic marketing team in the tourism industry, we encourage you to apply for this position.

 

What you will be doing…

Creative Campaigns, Collaborations and Partnerships:

o Consistently create and explore new creative collaboration opportunities with influencers and other brands as a means of increasing brand awareness, recall and brand authority in given markets.

o Communicate with influencers and other brands to organise and manage collaborations end-to-end.

o Work with the Group Marketing Manager on developing campaign concepts, receiving and implementing feedback to ensure communication and creatives are on-brand.

 

Brand Asset Creation & Maintenance:

o Conceptualise shoot plans and scripts from scratch, with for various goals such as brand storytelling, conversion, and more.

o Plan, coordinate, and direct internal photo and video shoots.

o Liaise with the photographer and videographer to ensure high-quality assets throughout the content creation process.

o Executing video post-production independently and in collaboration with the videographer and marketing executive.

o Oversee the maintenance and organisation of content banks, ensuring all assets are up-to-date and easily accessible.

 

Brand Communications:

o Develop and manage daily social media content creation, including posts, stories, and interactive content, for various social media platforms, including but not limited to Instagram, TikTok, YouTube, and Snapchat.

o Write engaging copy for social channels, campaign communications, creative briefs, and other promotional materials.

 

Maintain a Learning & Collaborative Mindset:

o Develop a deep understanding of the brands and their industry, industry trends, competitive landscape, and marketplace dynamics.

o Proactively bring forth creative ideas, strategies, and solutions for the brands.

o Work closely with the Group Marketing Manager to streamline and improve current processes, explore different marketing approaches, develop creative campaigns, and more.

o Work with the marketing executive to help them support additional content creation for bigger-scale campaigns.

 

Skills and requirements:

• Bachelor's degree in Marketing, Communications, Media or a related field.
• Minimum of 3-4 years of experience in a creative or account management role, preferably within the adventure, travel, or hospitality industry.
• Proven track record in developing and executing content and communication strategies.
• Strong writing, editing, and storytelling skills with a keen eye for detail.
• Experience in managing social media accounts and creating engaging content.
• Excellent project management skills with the ability to handle multiple tasks and meet deadlines.
• Strong interpersonal and communication skills to collaborate effectively with internal teams and external partners.
• Proficiency in content creation tools and software (e.g., Adobe Creative Suite, Canva, video editing tools etc).
• Past work showcasing your designs work, video creation, and writing abilities
• Excellent verbal & written communication skills