Description:
We are seeking a highly motivated and creative Growth Hacker on behalf of an exciting Ecommerce business at an exciting time of exponential growth. As a growth hacker, you will be responsible for effective marketing campaigns that will increase adoption, engagement, and revenue for our digital product or service. You should be comfortable with running campaigns, measuring their impact and return on investment (ROI), and analyzing data to inform future strategies
Responsibilities:
- Conceptualize, plan, and execute marketing campaigns across various channels, including email marketing, SMS campaigns, social media campaigns, leaflets, outdoor advertising and video.
- Develop creative and engaging content for campaigns, ensuring a consistent brand voice and visual identity.
- Creating and implementing online and offline efforts that drive visitors to digital channels, such as gamification, digital marketing, brand alliances, and on-the-ground activation.
- Identifying, creating, and optimizing revenue-generating growth channels.
- Test and optimize customer acquisition techniques (such as affiliate marketing, direct mail, out-of-home, and internet advertising) as well as conversion rate optimization.
- Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, and so on) to assist in the development of future marketing strategies.
- Proposing new initiatives to attract prospects and convert leads, as well as experimenting with new methods to capture current demand.
- Analyze, recommend, and oversee the execution of quality-improvement programs.
- Providing expertise and feedback to improve the efficacy of marketing activities (content development and optimization, advertising etc.)
- Developing and implementing strategies to reach the target audience through various channels.
- Working together with other teams across teams to discuss ideas, receive input, and report results.
- Keep up with the latest trends and developments in UI/UX and digital marketing.
- Bring a start-up mindset and hustler mentality, actively seeking new opportunities and thinking creatively to drive growth.
Requirements
Requirements:
- A bachelor's degree in marketing, strategy, business management, or similar.
- A minimum of 3 years' experience in a related role and in the start-up space.
- A portfolio of successful growth implementations and interventions.
- Expertise in marketing, online strategies, user experience, and business development.
- Strong analytical skills, including A/B testing, web metrics, and sales metrics.
- Skilled at web optimization, sales generation, conversion analysis, and creating sales funnels.
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