Description:
We are looking for a Freelance Growth Hacker, you will play a crucial role in developing and executing strategies to drive user acquisition, engagement, and conversion across various digital platforms. You will work closely with our marketing teams to identify growth opportunities, experiment with creative tactics, and optimize our online presence.
Responsibilities
- Develop and implement strategies to attract new users through channels such as SEO, paid advertising, and social media.
- Develop and execute a comprehensive social media growth strategy to increase our followers, engagement, and reach on platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok and others as relevant.
- Conduct in-depth audience research to identify key demographics and interests, and tailor content and campaigns accordingly.
- Plan and implement social media advertising campaigns to boost our presence, drive traffic, and generate leads.
- Monitor and analyze key performance indicators (KPIs) to measure the success of social media campaigns and make data-driven decisions for continuous improvement.
- Analyze user behavior and data to identify conversion bottlenecks and optimize user journeys for maximum conversion rates.
- Create and execute campaigns to engage and retain existing users, improving user lifetime value.
- Plan and conduct A/B tests to validate hypotheses and improve key performance metrics.
- Monitor, analyze, and report on growth metrics and provide insights to drive decision-making.
- Continuously explore new growth tactics, channels, and technologies to stay ahead of the curve.
- Define and monitor KPI's, produce and communicate insights, and make relevant course corrections to drive business outcomes and impact customer adoption & retention.
Requirements and skills
- Proven experience as a Growth Hacker or Social Media Specialist with a track record of achieving significant growth.
- Relevant growth acquisition experience and, strong understanding of growth tactics
- Ability to converse well in English
- Strong understanding of growth hacking terminologies and trends
- Obsessive about understanding customer psychology.
- Ability to make smart strategic decisions, matching customer needs with business needs.
- Drives decisions with both quantitative customer data and qualitative customer feedback. Can articulate WHY a shift in the data might be happening.
- Conscious of ROI and obsesses over results. Strives for impact first, creativity second.
- Experience working across time zones
- Stay current with industry trends, best practices, and emerging platforms to ensure our social media strategies remain effective.