Description:
Are you passionate about pipeline and generating demand? We need a growth marketer that will go beyond customer acquisition; you will fill in opportunity gaps across the funnel in collaboration with the Demand Content Team, SDRs and Regional Sales Teams.
A key role in the EMEA Growth Marketing Team, we are looking for a team player who is creative, data-focussed, and hands-on across all areas of the growth marketing function. This individual will report to the EMEA Digital Marketing Manager, will be responsible for developing and executing customer acquisition campaigns, and focused on acquiring new customers for the META region.
What You'll Do
- Work with the Senior Director of Field Marketing to identify digital marketing campaigns that will support pipeline growth in each region
- Manage relationships, campaigns and budgets with the relevant tech vendors
- Manage the email calendar schedule for the META email sends and CrowdCast virtual events
- Responsible for creation of emails, CrowdCast invites and event follow-ups in Knak to support relevant regional campaigns and activities
- Liaise with the Marketing Operations Specialist to schedule and report on those in Marketo
- Build and optimise regional campaigns to nurture and convert inbound leads into MQLs
- Work with the Central Digital Team on centralised digital campaigns such as SEM, paid social or display to support the META region
- Co-ordinate data, content and messaging in collaboration with the Demand Content and SDR Team for call-out days
- Work with Marketing Operations on audience targeting and segmentation, leveraging 6sense and ABM models
- Expand and enrich the regional database with qualified contacts
- Strategise with the Senior Director of Field Marketing and the Digital Marketing Manager to address pipeline gaps in sub-regions and put action plans in place to address these
- Manage budget for META in line with the Digital Marketing Manager
Skills
- Data Analytics
- A/B Testing
- Marketing Campaign Management
- Project Management
- Familiarity with content writing
What You'll Need
- 5-7 years of experience in a marketing role
- Bachelor’s degree in marketing or digital marketing
- Excellent English communication skills