Description:
You will be responsible for our customers' lifecycle by driving the acquisition of high-quality decision-maker leads from prospective business clients. You will own everything under growth at EukaPay including demand generation, pre-sales support, customer onboarding, product activation, lifecycle marketing and product marketing. In addition, you will be responsible for building the EukaPay brand, bringing our mission to life through our external voice, PR and communication strategy.
Ultimately, your execution of growth and marketing strategies will directly result in EukaPay expanding our customer base and driving revenue growth.
What You'll Be Doing
- Develop and execute a comprehensive growth strategy to acquire new high-quality businesses, leveraging a mix of existing marketing channels and new experiments.
- Manage the personal brand, voice, content creation, editing and publishing for CEO including but not limited to LinkedIn and other social media channels
- Lead the planning and execution of all growth campaigns across various stages of the customer funnel.
- Work with our leadership team to set our Growth team OKRs, budget, revenue targets and key initiatives.
- Align customer acquisition and retention plans to the P&L budget through forecasting and management of LTV, CAC, ARPU and other key marketing metrics.
- Oversee coordination of how growth activities drive business across both our indirect partnership pipeline and our and our direct sales-led funnel.
- Own the reporting for company revenue which will include the management and improvement of our attribution strategies
- Own product marketing by building and executing on GTM strategies to drive launch, adoption and continued growth of EukaPay’s product suite.
- Empower our Sales teams with playbooks, customer stories, competitive positioning while also creating a strong feedback loop between sales, marketing and product. Help to understand and represent the voice of the customer in roadmap planning and go-to-market strategy discussions.
- Implement tracking and analytics systems to monitor performance and identify opportunities for optimization and improvement.
- Strategically oversee the implementation of SEO and content strategies to drive organic traffic, establish thought leadership within the industry, and align brand messaging with target audiences
- Continuously iterate and experiment with new growth tactics, channels, and messaging to drive incremental improvements in acquisition and onboarding outcomes.
- Foster a culture of experimentation, innovation, and data-driven decision-making.
What We're Looking For
- Experience in Crypto Payments and OTC, Tech or SaaS, FinTech
- Experience working with small teams, particularly at start-ups
- Management experience, with 3+ years of hiring and developing people
- Proven track record of success in growth and product marketing and overseeing performance-based marketing channels.
- Strong analytical skills, with experience in data-driven decision-making, A/B testing, and performance optimization.
- Excellent communication and leadership abilities, with the ability to inspire and motivate cross-functional teams.
- Strategic thinker with a results-oriented mindset and a passion for driving business growth.
- Experience working in fast-paced, agile startup environments, with the ability to adapt quickly to changing priorities and market dynamics.
- Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities concurrently.
- Demonstrated leadership capabilities, including the ability to influence and collaborate across functional teams.
- Exceptionally clear and precise verbal and written communication skills.
- You enjoy pushing things forward under pressure and can manage a large workload effectively.