Influencer Marketing Specialist

Description:

This role will be responsible for end-to-end influencer and client account management. The key responsibilities will be to recommend the right set of influencers, negotiations, timeline alignment, and coordination with the in-house production team, brand, sales, and creative team to ensure alignment with campaign goals. To create campaign reports, manage influencer payments/due dates, ensuring delivery of assets, incorporation of feedback, problem solving and relationship management.

Roles & Responsibilities :

1. Strategy Development & Campaign Execution - Design and implement influencer marketing strategies tailored to brand objectives and target audiences. - Develop creative campaign concepts that resonate with audiences and align with current trends.

2. Influencer Identification & Relationship Building - Source and establish relationships with key influencers, Key Opinion Leaders (KOLs), and relevant personalities to leverage their reach and impact. - Cultivate a strong network of influencers, ensuring alignment with brand values and campaign goals. - Maintain strong relationships with partner agencies, brands, talent management agencies and obtain the best possible costs that are largely better than our competitors.

3. Content Ideation & Curation - Collaborate with the creative team to help them with influencers to brainstorm content ideas that are engaging, on-brand, and optimized for various platforms. - Curate a list of influencers that aligns with the brand and influencer’s style while meeting the brand’s messaging and aesthetic guidelines.

4. Campaign and Account Management (Vital for the role) - Oversee end-to-end influencer marketing campaigns, managing all stages from planning and activation to execution and reporting. - Coordinate with the in-house production team, brand, sales, and creative team to ensure alignment with campaign goals.

5. Budget Management - Plan and monitor campaign budgets, optimizing costs and ensuring campaigns remain profitable. - Track expenses and revenue to maintain budget integrity and meet financial objectives.

6. Finance & Billing - Work closely and deal with finance and billing processes, ensuring that influencer invoicing is accurate and talent payments are executed within due time. - Manage payment schedules, reconciling budgets, and keeping detailed records of financial transactions.

7. Industry & Trend Analysis - Conduct research on industry experts, competitors, and target audiences to stay informed and adapt strategies to market trends. - Stay updated on emerging technologies, trends, and the influencer landscape to proactively adjust campaigns.

8. Relationship Building with Stakeholders - Build and nurture strong relationships with influencers, talent agencies, and internal teams across departments. - Ensure all parties involved are aligned and satisfied, from talent to clients and internal collaborators.

9. Campaign Performance & Optimization - Track and analyse key performance metrics to evaluate the success of campaigns, providing data driven insights for improvement. Create a detailed report and send to the client once the campaign is complete. - Use analytics to refine strategies and enhance influencer partnerships, ensuring future campaign success.