Description:
This is an impactful role for Hypemasters' marketing team - you'll become the key decision-maker in the marketing department. You’ll be able to test new ideas to drive growth for the business. This is an incredible opportunity for an enthusiastic, ambitious and proactive individual Responsibilities
- Manage the UA team, leading and advising them in their operations, optimising large-scale mobile marketing campaigns across core channels such as Apple, Google, Ad Networks as well as other ad platforms
- Analyse and report performance of all UA activities to key stakeholders on a regular basis, being the main point of contact across the business for UA-related discussions
- Develop and deliver user acquisition strategy plans and define KPIs in alignment with business objectives for existing and new mobile titles, setting goals and budgets per title, platform and market
- Explore and on-board new ad partners as well as non-traditional UA sources (e.g. influencer marketing) in order to ensure further UA growth
- Ensure that the best ad tech is employed to drive UA at scale, making sure that the acquisition funnel measurement and optimisation runs in the most efficient way possible
- Advise product teams, ensure the proper UA setup, and coordinate the launch of UA for new products according to best practices to gain valuable product performance insights ahead of global launches
- Define the UA roadmap and set priorities for test campaigns and creative concepts
- Take responsibility for a multi-million budget, producing monthly and annual budget forecasts for each game and platform
- Work with the UA artists to explore innovative design concepts in order to improve campaign performance
Requirements
- Experience in scaling games from $0 spend to $1M+ per month
- 5+ years of experience in paid digital marketing and media buying for mobile apps with a multi-million budget
- Strong in-depth knowledge of performance marketing strategies and UA best practices for mobile games
- 2+ years of team management and leadership experience
- Exceptional analytical and data-driven thinker combined with a creative mind
- Extensive expertise in various key mobile marketing channels such as Apple, Google Ads, Unity Ads, etc
- A desire for both strategic planning and daily execution/optimisation
- Detailed understanding and in-practice experience with tracking tools (e.g. Adjust, Appsflyer) for mobile advertising campaigns as well as other ad tech solutions for mobile games
- Excellent cross-functional communication skills (both written and verbal) with the ability to sell ideas and negotiate
- Comprehensive knowledge about the mobile games industry and performance metrics for various different game genres
- Demonstrated experience with product soft- and global-launch procedures with a track record of successfully released games
- Deep knowledge of user acquisition funnel analytics and methodologies for remarketing
- Passion for games and their design (desirable)
- Experience with CRM and ad monetisation optimisation (desirable)
Benefits
- Stock options - own part of the company and benefit from its growth
- Merit and market-based salary revisions every six months
- Paid-for courses of your choosing (reminder on how to request them)
- Conferences and travel paid-for (the ones that you wish)
- Work wherever you want - you can work from one of out offices or remotely. We can sponsor your office of choice!
- Regular team parties & hangouts
- A culture of growth - ambitious goals await you, and a culture that constantly fuels growth
- Work with top specialists of the gaming market (ex-Meta, My.Games, Creative Mobile, Wargaming, Nekki, Playrix etc - the best of the best choose Hypemasters)