Description:
- Develop strong understanding of consumer, competitive and brand health. Maintains updated knowledge of consumer behavior, products, competitive position and related market trends and drivers.
- Support in developing & tracking marketing campaigns (All ATL medias) to drive acquisition through awareness, strategic associations and performance to achieve desired KPIs (Print/ Radio/ Outdoor) . Should have handled conceptualisation, developement of TV /Content video
- Supports HOD in communication and advertising strategies, briefing the advertising agencies (copy strategy, positioning, and communication strategy) with all information needed to produce effective commercials and advertisement
- Helps HOD in verifying the effectiveness of media planning and other marketing initiatives by means of quantitative and qualitative research. Supervises the commercials and advertisements production to ensure the objective achievement (target groups, product image, etc.)
- Coordinates with the sales team on marketing program execution and tracking it for execution (per session, monthly, etc.
Brand Identity development exercise :
- Support in efficient execution of New brand / Product launch with identifying unique customer insights, development of end to end programs, campaigns and efficienty executions to achieve desired KPIs
- Development of various collaterals with agency, vendors
- cross team for efficient execution of brand transition
- Phase roll out at stores planning , day to day execution
- Support in development of loyalty programs by liasoning with a cross functional team on data requirement & customer segmentation . : Product propositions, Partnership & commercials, User journeys and GTM Strategy
- Getting communication support developed
- Assess the loyalty program through market research, customer journey mapping &target to find gaps
- Recommend initiatives in program; UX & marketing as per crafted user personas
- Identifying various opportunity areas to drive trust in generic, its contribution and developing program to drive each of the generic category (various disease )