Marketing Director

Description:

As a Marketing Director, your duties may include:

• Developing and implementing comprehensive marketing strategies to drive brand awareness and revenue growth.

• Managing advertising campaigns across various outdoor media channels such as billboards, transit ads, and digital displays.

• Conducting market research to identify trends, consumer behavior, and competitor analysis to inform marketing strategies.

• Building relationships with clients, agencies, and media vendors to maximize advertising opportunities and partnerships.

• Analyzing campaign performance metrics and ROI to optimize marketing efforts and budget allocation.

• Overseeing the marketing team and providing guidance, mentorship, and support to achieve departmental goals.

• Staying informed about industry developments, emerging technologies, and regulatory changes that may impact outdoor advertising strategies.

• Representing the company at industry events, conferences, and networking opportunities to enhance brand visibility and reputation.

• Ensuring compliance with advertising regulations and standards set by regulatory bodies.