Develop strong understanding of consumer, competitive and brand health. Maintains updated knowledge of consumer behavior, products, competitive position and related market trends and drivers.
Support in developing & tracking marketing campaigns (All ATL medias) to drive acquisition through awareness, strategic associations and performance to achieve desired KPIs (Print/ Radio/ Outdoor) . Should have handled conceptualisation, developement of TV /Content video
Supports HOD in communication and advertising strategies, briefing the advertising agencies (copy strategy, positioning, and communication strategy) with all information needed to produce effective commercials and advertisement
Helps HOD in verifying the effectiveness of media planning and other marketing initiatives by means of quantitative and qualitative research. Supervises the commercials and advertisements production to ensure the objective achievement (target groups, product image, etc.)
Coordinates with the sales team on marketing program execution and tracking it for execution (per session, monthly, etc.