Description:
Roles & Responsibilities:
- Must have 5 - 8 years exp in Marketing with the leading exhibition and Events company.
- will be required to Work with the project team to devise and implement strategies, policies and procedures for marketing & communications activities for the Exhibition Dept. and its portfolio of exhibitions
- must be able to Develop innovative marketing campaigns, tools and activities
- Assist the project and project managers in pitching for corporate sponsors
- must be able to Undertake the development and production of all marketing collateral in conjunction with Project Managers across range of regional and international exhibitions
- Develop, co-ordinate and manage tactical marketing and PR campaigns to support the exhibitions strategies and achieve specific business objectives
- Source, negotiate and manage external support agencies including printers, design, marketing, PR, photography and media
- Develop and research new show ideas and markets
- Manage exhibition onsite activities including press conferences, press days and media centers
- Ensure the identity guidelines are adhered to by internal departments and external agencies
- Ensure all marketing collateral is professionally produced, of the highest quality and reflects exhibition and corporate guidelines