Description:
The Tenderd team is looking for an experienced marketer to drive 360° marketing efforts, who can build compelling marketing strategies with a deep understanding of product positioning, customer insights, and market trends. You’ll work cross-functionally to create new solution-driven narratives, drive sales enablement, and develop internal processes to up-level our team, and help Tenderd unlock market opportunities.
Your work will not only have a direct impact on the future of operations but will also impact Tenderd’s long-term growth goals. This role is for you if you pride yourself on your creative problem-solving skills, draw conclusions using a data-driven approach, can execute quickly to support a fast-growing market, enjoy working with various teams and leaders, and are excited to learn new skills. We are a fast growing company and you can expect this role to evolve over time, with opportunities to take on increasing levels of responsibility and impact our growth.
In this role, you will:
- Partner with sales, product, and design teams to up level our messaging and market positioning strategy.
- Improve sales effectiveness by building end-to-end GTM programs. You will develop insights based on closed-lost and win data, voice of customer, industry trends, and competitive intel and translate those insights into actionable sales plays and tangible results.
- Optimize the company's website for search engines to improve organic traffic.
- Track and analyze all digital marketing performance metrics to identify areas for improvement.
- Manage the company's marketing budget and track expenses.
- Collaborate with the sales team to generate and nurture leads.
- Develop and execute content marketing strategies, including creating and distributing high-quality content, promoting content on social media and other channels, and analyzing content performance.
- Serve as a cross-product expert and create messaging that showcases Tenderd’s vision and unique story to diverse audiences and personas. The results can range from presentations, to hands-on workshops, to customer-centric videos, and more.
Minimum requirements for the role:
- 5+ years of experience in B2B SaaS marketing, with a proven track record of success in developing and executing marketing strategies that drive brand awareness, generate leads, and close sales.
- Experience in high-growth technology companies and/or fast-paced startups.
- Expertise in content marketing, content creation, SEO, and advertising.
- Excellent written and verbal communication skills, with the ability to present to internal and external audiences (large and small) and create and edit a variety of marketing materials.
- Ability to become an expert on the customer lifecycle, and ways in which customer needs are evolving and how the product meets them.
- Strong cross-functional leadership experience, managing and communicating complex projects with many stakeholders.
- Experience with marketing automation and CRM platforms such as Zoho or Hubspot.
- Experience exhibiting effectively at industry conferences.
- Willingness to travel overseas for conference exhibitions, new market launches, and more.
- A high sense of urgency and driven work ethic.