Marketing Manager & Social Media Expert

 

Description:

The Social Media Expert will be responsible for developing and implementing social media strategies to enhance the online presence and brand awareness of the organization. This role involves creating engaging content, managing social media accounts, analyzing performance metrics, and staying up to date with industry trends.

 

Key Responsibilities:

1. Social Media Strategy:

- Develop and execute a comprehensive social media strategy aligned with organizational goals.

 

2. Content Creation:

- Generate creative and engaging content, including text, image, and video, for various social media channels.

- Collaborate with design and content teams to ensure high-quality visuals and messaging.

 

3. Platform Management:

- Manage and administer social media accounts, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and emerging platforms.

- Monitor and respond to comments, messages, and mentions on social media.

 

4. Community Building:

- Foster a sense of community and engagement among followers.

- Implement strategies to grow the organization's social media reach and influence.

 

5. Analytics and Reporting:

- Monitor and analyze social media performance using analytics tools.

- Provide regular reports on key metrics and insights, making data-driven recommendations.

6. Stay Updated on Trends:

- Stay informed about social media trends, tools, and best practices.

- Recommend and implement new features or strategies to keep the organization at the forefront of social media.

 

7. Campaign Management:

- Plan and execute social media campaigns, including promotions, contests, and partnerships.

- Collaborate with marketing and communication teams for integrated campaigns.

 

8. Social Listening:

- Monitor social media for industry trends, competitor activities, and relevant conversations.

- Use social listening tools to gather insights and adjust strategies accordingly.

 

REQUIREMENTS :

- Must hold a Marketing bachelor's or master's Degree

- Graphic design or video editing skills.

- Experience with paid social advertising.

- Knowledge of SEO and content marketing principles.

- Must Know Arabic (Speak, Read and Write) and english

- Proven experience as a social media specialist or similar role.

- Strong understanding of social media platforms, algorithms, and trends.

- Excellent written and verbal communication skills.

- Creativity and ability to think outside the box.

- Analytical skills to interpret data and adjust strategies accordingly.