Description:
The Marketing Specialist will develop and initiate B2B Marketing plans and activities, through internal/external collaboration, to ensure that business targets are appropriately met. The strategic campaigns should build reputation, generate demand and leads and provide the right sales enablement content and asset.
They will create, develop and execute customer base direct marketing campaigns aligned to the wider marketing strategy and plans, and drive and implement in local markets complex integrated marketing campaigns.
What We Give
With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
- Defining and executing marketing campaigns, and playing a leadership role in managing daily initiatives
- Controlling budgets in both the planning and execution process of a campaign; solving problems in the execution of campaigns and maximizing the ROI.
- Evaluating campaign performance, analyzing results and delivering new approaches and programs to improve ROI.
- Building strategic partnerships with external parties to expand business opportunities while considering the timelines and budgets.
- Working with stakeholders and utilizing customer insight to create campaign briefs with clear campaign objectives and KPIs.
- Evaluating and communicating results of campaigns and other marketing activities.
- Driving and implementing in local markets complex integrated marketing campaigns
- Working with European Campaign Team to accurately estimate time required to deliver localized projects.
- Coordinating and driving specialist development and activation teams to understand program requirements and translating them in to tangible demand generation solutions.
KPI’s
- Marketing Plan.
- No. of Events (Regional, Local, and Europe).
- Value Proposition Contents & Business applications.
- No. of Leads.
- Sales revenue.
- Monthly reporting & Review.
- No. of Case studies.
- Marketing Service Spend/ROI.
What we ask
- B2B Knowledge.
- 4+ years of experience in a similar role.
- Superior communication in written and spoken English and Arabic.
- Advanced MS Office, particularly Excel and Power Point (Essential).
You will need
- Drive and multitasking skills combined with a high level of personal integrity and tact.
- High attention to detail and a concern for accuracy in work.
- Ability to carry out the role within set deadlines.
- Effective communication skills to a high level with individuals at all levels.