Description:
The purpose of this role is to support the Trading Directors within the business, tasked with assisting Directors in managing day to day relationships and negotiations with media partners and to work with account teams to support the delivery of best-in-class campaigns.
Your Key responsibilities:
- Builds strong relationships with media partners with a view to developing trading models and generating value to deliver our business objectives.
- Develops and implements media buying strategies in partnership with Trading Director to reach target audiences effectively. Negotiates rates with media partners across offline and online channels.
- Manages and develops reporting systems to ensure accurate data is supplied to Trading Directors. Manages productivity report for clients. Maintains documentation related to media buys, contracts, and negotiations.
- Collaborates with clients and account teams to understand campaign objectives and target audience demographics. Assists the account teams in developing media plans that align with the overall marketing strategy and objectives.
- Liaises with account teams to report on business challenges and requirements.
- Supports account teams with client deliverables and reports and rectifies issues.
- Works collaboratively with account teams to educate and promote the trading discipline.
- Manages budgets effectively to maximize the impact of media campaigns. Monitors and optimizes spending to ensure efficiency and return on investment (ROI).
- Stays informed about industry trends, market conditions, and changes in media consumption habits. Identifies new and emerging opportunities for advertising.
Stakeholder Management and key interfaces
- Vendors such as offline and digital media suppliers
- Media account teams
Skills And Experience
- Minimum of 3 years of experience in media trading, Offline and Online media.
- Proficient in using Excel, PowerPoint and Statex.
- In-depth understanding of media buying strategies for both offline and online channels.
- Ability to analyse and interpret data to make informed decisions across diverse media types.
- Knowledge of the latest trends and technologies in offline and online advertising.
- Experience with A/B testing and performance measurement in both offline and online contexts.
- Familiarity with ad creative production processes for various media formats.
- Fluent in English and Arabic language is a plus.