Description:
Dentsu is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
The purpose of this role is to support the Trading Directors within the business, tasked with assisting Directors in managing day to day relationships and negotiations with media partners and to work with account teams to support the delivery of best-in-class campaigns.
Your Key responsibilities:
- Builds strong relationships with media partners with a view to developing trading models and generating value to deliver our business objectives.
- Develops and implements media buying strategies in partnership with Trading Director to reach target audiences effectively. Negotiates rates with media partners across offline and online channels.
- Manages and develops reporting systems to ensure accurate data is supplied to Trading Directors. Manages productivity report for clients. Maintains documentation related to media buys, contracts, and negotiations.
- Collaborates with clients and account teams to understand campaign objectives and target audience demographics. Assists the account teams in developing media plans that align with the overall marketing strategy and objectives.
- Liaises with account teams to report on business challenges and requirements.
- Supports account teams with client deliverables and reports and rectifies issues.
Qualifications
Skills and Experience
- Minimum of 3 years of experience in media trading, Offline and Online media.
- Experience working on multinational TV accounts (P&G, Reckitt Benchiser, Arla foods, Mars, Nestle)
- Proficient in using Excel, PowerPoint and Statex.
- In-depth understanding of media buying strategies for both offline and online channels.
- Ability to analyse and interpret data to make informed decisions across diverse media types.
- Knowledge of the latest trends and technologies in offline and online advertising.
- Experience with A/B testing and performance measurement in both offline and online contexts.
- Familiarity with ad creative production processes for various media formats.
- Fluent in English and Arabic language is a plus.
Who We Are Looking For
- Strong communication and negotiation skills for dealing with both traditional and digital media vendors.
- Ability to build and maintain relationships with offline and online media partners.
- Analytical mindset with a focus on data-driven decision-making across diverse media channels.
- Excellent organizational and time management skills to manage campaigns across different platforms.
- Problem-solving capabilities in a fast-paced environment, addressing challenges in both offline and online spaces.
- Adaptability to evolving industry trends and market dynamics in both traditional and digital media.
- Leadership qualities with the ability to collaborate effectively with cross-functional teams for integrated offline and online campaigns.
- Attention to detail and a commitment to delivering high-quality results in diverse media environments.