Description:
The purpose of this role is to lead and manage the implementation and execution of Paid Search campaigns and strategies and the day-to-day communication with clients to help achieve their goals.
Your key responsibilities:
- Lead quarterly/annual business reviews
- Manage, train, and develop the team of account associates and senior associates
- Monitor multiple account performance and ensure accurate targets are being achieved and ensure the health of the accounts.
- Own the relationship with our client stakeholders aiming for high client satisfaction and retention. Truly understand our clients brand and the their industry
- Own the collaborative relationship with our platform partners
- Be accountable for thought leadership activity both with the client and internally, putting forward new topics of interest and championing creative strategic thinking
- Ensuring effective communication internally & externally
- Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff
- Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
- Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
- Coaches and develops junior staff, supervising their projects and day to day activities
- Builds strong relationships across client services team and with client.
- Develops account strategy in partnership with client and PPC Director and is accountable for the execution of strategy and achievement of KPIs
- Responsible for the operational success of accounts, ensures deliverables are met on time and on budget
- Owns and manages the client strategy and plans key campaign efficiencies
- Manages all day-to-day efforts and is the primary day-to-day SME voice to the client
- Plans accounts and growth opportunities, working closely with the Account Directors
- Builds strong relationships across Client Services and other channel teams
Qualifications
Skills and Experience:
- Bachelor’s degree (preference in Marketing, Data Analytics, or related field).
- 3-5 years of paid search experience.
- Proficiency in analytics platforms (e.g., Google Analytics, Adobe).
- Hands-on experience managing online campaigns across various vendors (SA360, Google AdWords, & Bing Ads,) Yandex, Baidu & META are preferable, but not essential.
- Strong understanding of SEM fundamentals.
- SA360 certification is a plus.
- Proficiency in MS Excel, Word, and PowerPoint.