Paid Search Manager

 

Description:


The purpose of this role is to lead and manage the implementation and execution of Paid Search campaigns and strategies and the day-to-day communication with clients to help achieve their goals.

Your key responsibilities:
 

  • Lead quarterly/annual business reviews
  • Manage, train, and develop the team of account associates and senior associates
  • Monitor multiple account performance and ensure accurate targets are being achieved and ensure the health of the accounts.
  • Own the relationship with our client stakeholders aiming for high client satisfaction and retention. Truly understand our clients brand and the their industry
  • Own the collaborative relationship with our platform partners
  • Be accountable for thought leadership activity both with the client and internally, putting forward new topics of interest and championing creative strategic thinking
  • Ensuring effective communication internally & externally
  • Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff
  • Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
  • Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
  • Coaches and develops junior staff, supervising their projects and day to day activities
  • Builds strong relationships across client services team and with client.
  • Develops account strategy in partnership with client and PPC Director and is accountable for the execution of strategy and achievement of KPIs
  • Responsible for the operational success of accounts, ensures deliverables are met on time and on budget
  • Owns and manages the client strategy and plans key campaign efficiencies
  • Manages all day-to-day efforts and is the primary day-to-day SME voice to the client
  • Plans accounts and growth opportunities, working closely with the Account Directors
  • Builds strong relationships across Client Services and other channel teams
     

Qualifications

Skills and Experience:
 

  • Bachelor’s degree (preference in Marketing, Data Analytics, or related field).
  • 3-5 years of paid search experience.
  • Proficiency in analytics platforms (e.g., Google Analytics, Adobe).
  • Hands-on experience managing online campaigns across various vendors (SA360, Google AdWords, & Bing Ads,) Yandex, Baidu & META are preferable, but not essential.
  • Strong understanding of SEM fundamentals.
  • SA360 certification is a plus.
  • Proficiency in MS Excel, Word, and PowerPoint.

Organization Merkle
Industry Management Jobs
Occupational Category Paid Search Manager
Job Location Dubai,UAE
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Experienced Professional
Experience 3 Years
Posted at 2024-03-27 12:41 am
Expires on 2024-12-08