Performance Marketing Specialist

Description:

We’re looking for an experienced Digital Media Expert that has an unparalleled understanding of paid and organic media channels: PPC, Paid Social, SEO (desired) and Display. You’ll likely come from a Digital Marketing / digital agency background and have a keen interest in understanding how to reach audiences through digital media channels.

So, what will you get up to in the role?

· Create cross channel neutral media strategies and media plans, primarily in digital

· Define and maintain audience and data approaches, providing ongoing strategic recommendations and optimisation

· Run paid media campaigns across PPC, Paid Social & Display to achieve agreed KPIs

· Manage client budgets and investments across the media sphere

· Campaign set up, implementation, optimisation and reporting across relevant channels

· Set up reporting and ROI tracking within internal tracking systems and Google Analytics.

· Deliver insight led reports using analytical data to clients to assist in evolving the media approach, providing strategic feedback and learnings from campaign activity

· Regular internal reporting on client account metrics, billings, and aggregate performance.

· Monitor and report on campaign performance and continually make improvement recommendations to the clients and internal teams.

· Interface regularly with the Strategic Partner Manager at Google, Facebook and other key partners.

· Support the team with Pitches, upselling opportunities, presentations and reporting.

· Work closely with digital planning units to make sure that deliverables are achievable and accurate.

The skills you’ll need

· A minimum of 3 years experience working in a similar role

· Comprehensive understanding of paid channels including search, display (direct & programmatic) and paid social

· Experience using Facebook Business Manager, LinkedIn Ads, Google Marketing platform (DV360) & Twitter

· Experience in managing campaigns from developing clear strategies and rationale, optimising for performance and reporting back on key learnings

· GA certified or has experience in GA and other analytics software's (adobe, etc.).

· Excellent knowledge of the digital landscape with the ability to discuss a clear point of view on trends and opportunities for upcoming client campaigns

· Experience using research tools to inform media plans (e.g TGI, Facebook IQ, Google Trends etc)

· Well versed with Excel, ability to analyze and manipulate mass data.