Description:
An experienced resource in portfolio management who can design LCM strategies and develop
diffident campaign constructs with all associated financials and marketing messages across the
different stages of the account lifecycle including acquisition, activation, spend stimulation, balance
building and retention. It would be great if this resource also experiences in portfolio conversion.
Planning:
• Support in development and implementation of the new product development plan in line
with annual strategic plan to ensure the ongoing development of commercially effective
products and services to maximize short, medium and long-term profitability.
Market Research
- Scan the external business environment and keep abreast of developments in the financial sector to identify business opportunities and to develop new products and enhance the features of existing products;
- Research regulatory changes, competitor policies and practices and consumer trends to ensure that products and services remain competitive;
- Closely monitor Branch and Outlet business volumes, product performance and results. (assuming performance dashboards, MIS, analytics, reports available); and
- Support in preparation of feasibility studies to propose suitable pricing policies.
Product and Service Development
- Support product development and enhancement, and processes which are innovative and relevant to market trends and business strategy;
- Regularly review product and service portfolio to advise management on deletion of obsolete products, identify products; that need revitalizing and gaps which need to be plugged by new offerings;
- Forecast the financial viability of new products and services to maximize financial profitability;
- Identify, prioritize and design effective processes to maintain a competitive edge in the market on product initiatives while ensuring adherence to the Company’s policies and code of conduct;
- Support in ensuring profitability of the Card business through development and close monitoring of budgets and ensuring that both revenues and costs are achieved in accordance with business plans; and
- Analyze and interpret business financial indicators relating to all aspects of the Card business in order to guide and correct variances in accordance with business plans.
Requirements, experience, and skills
- Knowledge of the Islamic banking and payments market, trends, opportunities and product launches;
- Experience in the full lifecycle of product launch including: Designing product features, understanding segment needs and exploring partnerships
- Independence and ability to drive projects and achieve objectives with initial guidance;
- Experience in communicating and interact with senior stakeholders in the bank for periodic updates;
- Excellent verbal and written communication skills;
- Ability to multi-task in a fast-paced, deadline-driven environment;