Description:
As a PR Officer at Qraft Qommunications, you will play a pivotal role in shaping our clients' public image and enhancing their brand visibility. You will work closely with our talented team to develop and execute strategic PR campaigns, engage with content creators, and build lasting relationships with key stakeholders. We're seeking a dynamic and enthusiastic PR officer who is a team-player, agile and flexible, and willing to learn.
Key Responsibilities:
- Develop and implement effective PR strategies to achieve clients' objectives.
- Create and distribute engaging press releases, media kits, and other PR materials.
- Cultivate relationships with journalists, bloggers, and influencers.
- Monitor media coverage and track PR campaign performance.
- Organize and coordinate events, press conferences, and product launches.
- Prepare clients for media interactions and interviews.
- Stay updated on industry trends and emerging PR best practices.
- Provide strategic counsel to clients to manage reputational issues effectively.
- Collaborate with cross-functional teams to ensure integrated marketing communications.
- Prepare and present PR reports to clients, demonstrating campaign effectiveness.
Qualifications:
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
- Proven experience in PR, preferably in an agency setting.
- Strong written and verbal communication skills.
- Excellent interpersonal and relationship-building abilities.
- Proficiency in media monitoring and PR software/tools.
- Ability to think creatively and strategically.
- Strong organizational and project management skills.
- Knowledge of social media and digital PR trends.
- A passion for storytelling and crafting compelling narratives.
- Flexibility and adaptability in a fast-paced environment.
- Willingness to travel occasionally for client meetings or events.