Description:
- Drive profitable sales for the Company and our franchise partners.
- Own the relationship with the franchisees ensuring positive working partnerships.
- Act as a Brand Ambassador, protecting the brand identity across all markets.
- Support and implement the market development strategy: brands, stores (turnover, sizes & locations), refits/refurbishments, to agreed timelines and within budget.
- Analyse franchise trading performance, working with franchisees to find ways to improve trading performance.
- Understand market macro-economic factors and the local retail environment.
- Drive trading mentality; ensuring consistency in store standards and sharing and instilling commercial best practises.
- Agree and manage the maintenance of seasonal trading calendars.
- Interpret the VM standard guidelines and support to ensure consistent local implementation.
- Interpretation of and take appropriate actions from relevant sales and financial reporting, working with the partners.
- Identifying product opportunities and promotions and follow through with feedback to the Brands.
- Gather feedback on competitor activity (ranging, marketing, promotions, development)
- Collaborate effectively with relevant head office departments, e.g. finance, marketing, and the Distribution Centre to support franchise partners to drive sales performance in their markets.
- Influence partners to maintain a consistent brand approach.
What will you need to succeed as a Regional Franchise Co-Ordinator?
- The ability to communicate effectively with partners to support them to implement the Company strategy through their businesses.
- Good relationship building and communication skills are essential.
- Commercial awareness.
- Resilient personality with a desire to keep striving for results.
- Ability to work independently as well as in a team.
- Identify ways of creating improvements.
- Good understanding of interpretation of financial data
- Experience of successfully managing international markets