Description:
Drive the marketing agenda for our client in the retail and e-commerce business within a fast-changing market with aggressive growth goals. The focus will be on online and digital platforms, requiring coordination with internal teams on strategic brands, corporate marketing, and UAE/Oman retail teams. Success is measured by significant gains in brand awareness, trial, and retention, contributing to the overall commercial benefit.
Key Responsibilities:
Business Planning:
- Develop and implement Retail & Digital marketing strategies across Dubai, Abu Dhabi, Northern Emirates, and Oman.
- Collaborate with internal teams to build an integrated marketing approach.
Customer Engagement:
- Develop and manage CRM strategies and customer databases.
- Manage loyalty partnerships and customer engagement systems.
Marketing:
- Develop and manage retail and e-commerce promotions and discounting strategies.
- Implement targeted campaigns and manage customer communications.
- Handle direct marketing and media plans across all channels.
In-store Merchandising/Promotion:
- Develop and manage retail merchandising standards.
- Coordinate retail real estate usage and store-in-store experiences.
Business Development:
- Develop strategic partnerships and explore non-traditional advertising.
- Stay updated on global retailing and marketing trends.
- Enhance strategies through partnerships and new product lines.
Key Performance Objectives:
- Improve retail brand awareness and perception.
- Increase footfall to existing outlets.
- Drive customer loyalty and engagement.
- Acquire new customers and switchers from competitors.
- Achieve effective marketing within budget.
- Measure and report on brand awareness and marketing ROI.
Experience:
- Business/marketing degree.
- 5+ years’ retail experience with exposure to consumer marketing, marketing planning and strategy, communications (ATL/BTL), direct marketing.
- Experience in retail operations, promotions, pricing.
- Knowledge of loyalty and CRM programs.
- Skills in sales, research, finance, and project management.