Search Engine Optimization Specialist

Description:

Responsibilities

• Performing organic keyword research.
• On-page / off-page SEO editing and optimization
• Preparing detailed strategy plans and reports
• Improve and drive organic traffic to valuable landing pages and deliver an excellent experience for site users.
• Developing link building strategies
• Proficient in optimizing Google business listing.
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Optimizing content regularly on the website.
• Improving website performance
• Staying up to date with the latest Google Algorithm changes.

Key Requirements

• Proficient in competitor’s analysis
• Good experience of CMS(Wordpress)
• (GA/GSC/GMB, Screaming frog, Sitebulb, MOZ, Semrush, Ahrefs & browser SEO extensions)
• Good understanding of HTML, CSS, JS, and schema markup.
• Solid Excel/Google Sheets and reporting skills.
• Comfortable with technical SEO and web code best practices
• Strong research, writing, and editorial skills, with the ability to edit and rewrite quickly
• Deep understanding of the content side as well as technical server-side
• Passionate about SEO and digital analytics, with the proactivity to further develop your skill set within the world of digital marketing
• Excellent communication skills

Qualifications

• Bachelor's degree in Information Technology or related field
• 3+ years' of technical experience
• Strong analytical skills
• Understanding of all search engines and functions as well as marketing