Search Engine Optimization Specialist

Description:

We are looking for a SEO & Google Ads Specialist for our leading IT solutions company in Dubai. The candidate must be well-versed in digital marketing best practices.

Responsibilities:

• Define, plan, and manage day-to-day SEO
• Work cross-functionally with Product and Engineering teams for website optimization
• Investigation trending keywords.
• Utilize analytical tools to measure the progress of content.
• Work with social media teams to optimize campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Conceptualize & Implement Pay Per Click media strategies specifically for Google
• Handle, review, and perform daily account responsibilities associated with Google AdWords
• Handle display network placement lists on AdWords
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in
• Monitor and administer web analytics dashboards, reports and key reporting tools